the story
Habibi means my beloved.
JD, Habibi started with a public moment: an Arabic word, said out loud on a big stage, with warmth. Suddenly a lot of people were saying it, and a lot more were looking it up. Habibi means my beloved, my dear. It’s what you call the people you love.
We don’t own the word. Nobody does. We just wanted to wear it proudly, and make the shirt well enough to deserve it.
We’re an independent brand, not a campaign and not a candidate. Just good news you can wear.
Three words, said with a full heart
What you call the people you love.
Said with hope, before the thing happens.
Said with gratitude, after it does.
These are words people pray with and live by. We print them the way they’re said: with respect.
Independent brand inspired by a moment. Not affiliated with any campaign or candidate.
First drop
The first drop is coming soon.
Nothing is available to buy yet. We’re taking our time to get the first pieces right, and they’ll show up here when they’re ready.
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